A changing culture

A changing culture
Streetwear has changed enormously as it’s now fully integrated into the fashion system,” says Luca Benini, founder of distribution and retail businesses Slam Jam, which has been operating since 1989. (...) For McSweeney, streetwear has lost its countercultural status. “Wearing a streetwear label now is the same thing as wearing Calvin Klein back then,” she says.

May, on the other hand, sees the popularity of streetwear and its open referencing in fashion as a long-due achievement. “Finally we are getting that praise that a lot of people before me deserved,” she says. And while the lines between streetwear, mainstream fashion and sportswear continue to blur, some of its essential traits — like community, its DIY spirit and connection to music — continue to manifest. 

Read full article form Vogue ''Is streetwear finally ready for women ?'' here


Leave a comment

Please note, comments must be approved before they are published