A History of Streetwear

A History of Streetwear
The usual definition underplays what became a multi-billion dollar retail occurrence, with roots from countercultures of the eighties and 1990s, such as graffiti, hip hop, skate, and surf. Basically, streetwear requires the production, advertising, sale and resale of casual style, chiefly of shoes, such as sneakers, but also T t-shirts alongside other items in a way that bypass traditional international stations, often subverting how the fashion business has defined and ordered how cool is made rewarding. The audience is mostly young but you will find people of any age enjoying the simplicity of streetwear. The communities which initially led streetwear were mostly male-dominated, and as such the design was initially adopted and driven by men, showing traditionally masculine looks. 

The formula was simple: people wore T t-shirts and hoodies because that's what they enjoyed. This uniform has been tied to self and comfort reflection. Pioneers of the motion include James Jebbia, creator of skate manufacturer Supreme, and Shawn Stussy, creator of surf brand Stssy. Designer Dapper Dan played a key role from elevating streetwear to luxury as early as in which the eighties out of Harlem, NY, creating fashions for hip hop artist's who were shunned by traditional luxurious brands at that time. Whilst the motion has roots in California and NY, other early adopters such as Hiroshi Fujiwara and Nigo, both influential DJs and designers, proved mostly accountable for leading the street design and hip hop scene in Japan from the 1980s. 

Like some other important cultural movements, streetwear rapidly rose simultaneously in main cities and regions through the globe. And, like every major cultural movement, streetwear hasn't risen in a vacuum. Streetwear shouldn't be seen as a trend in style but as the style leg of a bigger shift which has given power to popular culture spanning fashion, art, and music, and which is mostly driven by black culture. The state of mind that drives this popular cultural change appeared as early as the 1960s, when Andy Warhol questioned what constituted modern art. Streetwear is analogous to an artists street art or a hip hop artists lyrics: picking a place and dropping a signature. This level value of authenticity is unmatched elsewhere in which the style business, which has typically operated through a top-down effect.

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